Dec. 12, 2013
PHILADELPHIA – A robust Social Media plan will allow fans to participate in the Army-Navy Game presented by USAA all day Saturday, Dec. 14. Fans are encouraged to use the hashtag #ArmyNavy in all applicable social media outlets on game day.
Twitter, Facebook, Instagram, Tumblr, Pinterest boards, scavenger hunts, photo contests and much more are all in store for America’s greatest rivalry this Saturday at Lincoln Financial Field. Activities get underway at 11 a.m. in HeadHouse Plaza inside the stadium and will continue until after the game.
The Army-Navy Social Media Center will be housed inside the USAA Tent in HeadHouse Plaza and fans are encouraged to stop by, like the official Facebook page and following the official Twitter account. Those fans who do so will receive a special Army-Navy magnet.
At noon, live chats will begin and feature former players and media members before kickoff, followed by an in-game blog bringing fans all of the action until the conclusion of the game. This portion of Saturday’s events will be housed on armynavygame.com, armynavygame.tumblr.com, goARMYsports.com and navysports.com.
At 1 p.m., two scavenger hunts will get underway. Six game coins will be hidden inside HeadHouse Plaza and six inside Lincoln Financial Field. Clues will be provided on Twitter @Army_Navy_Game. Coins can be redeemed at the Social Media Center for prizes that include on-field passes and Army and Navy merchandise.
Three photo contests will be held on game day and the winning photo shown on the video board during the game. Fans are encouraged to send their best tailgate, fanfest and spirit photos to firstname.lastname@example.org or tweet them to @Army_Navy_Game. In addition to the winning photo, galleries will be built on the Facebook page and boards on Pinterest following the game.
Real-time updates, photos and interaction will take place on the Twitter site @Army_Navy_Game. After the game recaps, photo galleries and game notes will be posted to armynavygame.com, along with both school’s official websites.
YouTube will feature a host of multi-media postgame coverage. A sights and sound piece, flip cameras from players and students and footage of the Patriot Games will all be posted in the days following the game at youtube/ArmyNavyFootballGame.
Saturday chat schedule at armynavygame.com
Noon: Omar Nelson, Former Navy Player, Class of 1997
12:30 p.m.: Ron Naples, Former Army Football Player, Class of 1963
1:00 p.m.: USAA Representative – TBA
1:30 p.m.: Radio Row representative - TBA
Army Navy Social Media
Hash tag: #ArmyNavy