Dec. 7, 2012
PHILADELPHIA - A robust Social Media plan will allow fans to participate in the Army-Navy Game presented by USAA like never before.
Twitter, Facebook, Pinterest, Tumblr, scavenger hunts, photo contests and much more are all in store on Saturday for America's greatest rivalry.
Activities get underway at 11 a.m. in HeadHouse Plaza inside Lincoln Financial Field and will continue until after the game.
The Army-Navy Social Media Center will be housed inside the USAA Tent in HeadHouse Plaza and fans are encouraged to stop by, like the official Facebook page and following the official Twitter account.
At noon, live blogging will begin and feature former players and media members before kickoff. You can follow along, comment and ask questions at armynavygame.com. The blog will run until the conclusion of the game.
At 1 p.m., the Scavenger Hunts will get underway. Six game coins will be hidden inside HeadHouse Plaza and six inside Lincoln Financial Field. Clues will be provided on Twitter @Army_Navy_Game. Coins can be redeemed at the Social Media Center for prizes that include on-field passes and Army and Navy merchandise.
Three photo contests will be held on game day and the winning photo shown on the video board during the game. Fans are encouraged to send their best fanfest, game action and spirit photos to firstname.lastname@example.org or tweet them to @Army_Navy_Game. In addition to the winning photo, galleries will be built on the Facebook page and boards on Pinterest.
Real-time updates, photos and interaction will take place on the Twitter site @Army_Navy_Game.
After the game recaps, photo galleries and game notes will be posted to armynavygame.com.
YouTube will feature a host of multi-media postgame coverage. A sights and sound piece, flip cameras from players and students and footage of the Patriot Games will all be posted in the days following the game at ArmyNavyFootballGame.
Saturday chat schedule at armynavygame.com, goARMYsports.com, navysports.com.
Noon: Chad Davis, Army running back, Class of 1994
12:30 p.m.: Omar Nelson, Navy fullback, Class of 1997
1:00 p.m.: Jason Minnix, 1250 ESPN San Antonio
1:30 p.m.: Media member TBA
Fans are encouraged to use the hashtag #ArmyNavy to participate.
To view chatter about the game, visit tagboard.com and search #ArmyNavy.
Army Navy Social Media
Hash tag: #ArmyNavy