Athletic Director (1980-90)
Ullrich was the Academy's first civilian director of athletics and worked diligently to maintain and upgrade the posture of Army's intercollegiate athletic teams. He was instrumental in the rejuvenation of the entire athletics program and played a large role in restoring Army's football program to national prominence. Most notably, he is credited with the turnaround of the Army football program by hiring Jim Young.
During his final six years, the Academy experienced five winning football seasons and went to the first three bowl games in school history. He was the driving force behind the construction of Holleder Center, the facility at West Point that houses Christl Arena and Tate Rink, and instituted the Graduate Assistant program in the athletic department.
Ullrich was responsible for the construction beneath the East stands of Michie Stadium as well as the expansion of the Army "A" Room, the addition of the Blaik Gallery and the creation of the Truxtun Lacrosse Center. Additionally, he upgraded the football strength and conditioning area, as well as the Halftime Room, while stabilizing the Army Athletic Association fiscally.
He shepherded the Black Knights' move from the Metro Atlantic Athletic Conference to the Patriot League, created international opportunities with a basketball game in Japan in 1985 and a football contest in Ireland in 1988 and negotiated a deal with the Liberty Bowl to ensure the winner of the Commander in Chief's Trophy was invited to a postseason bowl game.
Ullrich served a term as president of the Metro Atlantic Athletic Conference, left West Point to take a position as the initial Executive Director of the Patriot League and came out of retirement as the Athletic Director at St. Andrew's College.